Article Subject: The 'Alli' weight loss supplement
Thesis/Focus: I will be analyzing the 'alli' product to determine how is compares to other weight loss supplements out there. As well as how the product works and all of the other hype around the product since it is FDA approved.
Conventions: The advertisement that I found in the magazine used personal testimony to connect with its viewers. It had a before and after picture to help you visualize the effectiveness of the product.
- Small 'before' picture
- Large 'after' picture, actually more than 4 times the size of the 'before' picture
Minimal color was used on the rest of the advertisement. The headlines were in red and the 'alli' name was multi-colored.
The before/after pictures were placed on the right hand side of the article and took up a large section.
I also noticed the before/after weight and total weight lost were in bold black font, other than the pictures that is what draws your attention second on the advertisement page.
Audience: The main audience I think that is addressed with this article is middle age woman (b/c women struggle more than men) who have struggled with weight loss and have tried and failed other programs out there. I found this article in a Redbook Magazine, which I think helps support my feelings on the audience. Of course, this product can really be directed towards anyone with weight loss problems, b/c it is over the counter and can be obtained easily.
My Questions I want to Answer:
-What exactly are the side effects of alli and is it worth it?
-How effective is this weight loss product?
-How committed do you have to be to use alli?
-What are the myths and what are the facts?
-Who should and who shouldn't use this product?
-How much does alli cost its users?
Source Report:
'Am I Ready?', Alli. GlaxoSmithKline 2008. <http://myalli.com/amiready.aspx>
This is the official website for the alli product. I felt that this would obviously be a reputable site to retrieve information on, especially to find out the answer to my question: How committed do you have to be to use this product? The website has a page dedicated to answering that and it even recommends that you take the quiz that they provide to see if you are ready for alli. It even offers assessments to better help people come to a decision and it breaks down the 'alli' plan to see if the program is something a person would be interested in.
1 comment:
You are developing some really good ideas for this project! I really like your thoughts about the conventions, especially how different the conventions are for the before and after picture! You might elaborate on how these aspects of the conventions in particular affect the message of the ad.
Try to elaborate more on the target audience. It may be true that women struggle with issues of weight more than men, but what clues are in this ad that show this particular ad is more targeted to women than men?
I think your thesis/focus/source ideas are good, but you mentioned a whole lot of different questions about this product. Make sure you aren't trying to cover too much! You might think of your focus like this: how much does this individual ad accurately represent the safety and effectiveness of the product? I think that's what you were sort-of getting at, but I just wanted to make sure that your analysis is as much about the individual ad as it is about the actual product. Does that make sense? Let me know.
Great start on this analysis!
Full credit
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